Staff

Staff Members

Carolyn Ward

Chief Executive Officer
Asheville, NC
Carolyn Ward, Ph.D. serves as the CEO of the Blue Ridge Parkway Foundation, the primary philanthropic partner to the Blue Ridge Parkway. Carolyn was born and raised in the Blue Ridge Mountains in Southwest Virginia. After graduating from Emory and Henry College, she found her passion as a seasonal park interpreter at Hungry Mother State Park in Marion, Virginia. Following that love for the outdoors and her passion for teaching and learning, she completed her Master’s and Ph.D. from Virginia Tech in Forestry.
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Willa Coffey Mays

Chief Development Officer
NC High Country
Willa has an MBA/ MHA and extensive experience in non-profit management. She has served as the Executive Director of Appalachian Voices, the Director of Operations and Development for the Greater Yellowstone Coalition, the Assistant Director of Catawba College Center for the Environment and previously as Director of Development for the Blue Ridge Parkway Foundation. She holds degrees from Pfeffier University and the University of North Carolina at Greensboro. "The Parkway takes us to the highest places physically and spiritually.
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Ashley Edwards

Director of Finance
Winston-Salem, NC
Ashley’s love for the Parkway comes from a lifetime of traveling the motor road, hiking, and camping in the Blue Ridge Mountains. She is thrilled to use her skills gained from 15 years in the financial services and wealth management industries toward preserving the Parkway experience for future generations. Nonprofit work past and present includes various positions with BookMarks, Helen Simoneau Danse Inc., and the Southeastern Center for Contemporary Art. Ashley holds a Bachelor of Arts in Economics from Wake Forest University.
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Jordan Calaway

Donor Services Coordinator
Winston-Salem, NC
Jordan has worked for museums and historic sites in North Carolina and Virginia. A graduate of Wake Forest University, she has a Masters in History and a certificate in nonprofit management. An active community volunteer, Jordan stays busy volunteering with her three children's schools. She grew up camping on the southern end of the Parkway with her three siblings. Jordan and her husband enjoy biking and exploring the outdoors with their children. E-mail Jordan or call her at (866) 308-2773.
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Richard Emmett

Program Director, Blue Ridge Music Center
Winston-Salem, NC & Galax, VA
Richard Emmett has been the Program Director at the Blue Ridge Music Center since the 2014 season. From 2008-2014, Emmett was the Chief Operating Officer and Vice President of Facility Operations for the Arts Council of Winston-Salem and Forsyth County, where he oversaw the two-year renovation of the Sawtooth Building and the AC Delco Parts Store into the new Milton Rhodes Center for the Arts and Hanesbrands Theatre, which opened to the public in September 2010. Prior to that, Richard was the Executive Director of the Children's Theatre of Winston-Salem.
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Mandy Gee

Annual Giving Officer
Asheville, NC
Mandy joined the Foundation staff with over 11 years of experience in nonprofit organizations, including the Atlanta International School and the Fernbank Museum of Natural History, both in her hometown of Atlanta, Georgia. She loves to explore the Blue Ridge Parkway and go hiking with her husband and two dogs, Sparks and Zissou. E-mail Mandy or call her at (866) 308-2773.
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Marianne Kovatch

Associate Director at the Blue Ridge Music Center
Galax, VA
Marianne Kovatch has been involved in arts administration and event planning for many years, most recently working at Chestnut Creek School of the Arts as Music and Woodworking Program Manager, Marketing and Development Director, and Galax JAM Program Director. Marianne began playing banjo and dancing in high school, and was first introduced to the Galax area many years ago when she began attending the Galax Old Fiddlers’ Convention and Mt. Airy Fiddlers’ Convention.
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Rita Larkin

Communications Director
Asheville, NC
Rita Larkin graduated from the University of Georgia with a degree in journalism and went on to serve as a photographer, editor, and designer at community newspapers in Georgia and North Carolina. She joined the staff of the Asheville Citizen-Times in 2000 as a copy editor before becoming news editor and then editor and general manager of the newspaper’s magazine division. Most recently, Larkin was the editor-in-chief of WNC magazine, which covers the lifestyle and culture of the North Carolina’s 24 western counties.
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Clary Powell Pickering

Clary Powell Pickering
Outreach Coordinator
Asheville, NC
Clary is a native of South Carolina and grew up in Columbia visiting the mountains of North Carolina throughout her childhood. She received her undergraduate degree from Clemson University in Wildlife and Fisheries Biology and her graduate degree from the University of South Carolina in Mass Communications. Working with nonprofits in both a communications and development capacity has been her main focus. Before the Blue Ridge Parkway Foundation she worked with the Jane Goodall Institute, South Carolina Wildlife Federation, and most recently Asheville Humane Society.
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Adam Roades

Program Manager, Kids in Parks
Asheville, NC
Adam came to the Foundation team with an eclectic resume. Graduating from Ohio University in Athens, Ohio, with a degree in Digital Media he has worked with mobile games companies, public libraries, and even the Department of Homeland Security. He’s lived out of his car, travelling the country for half a year. The culmination of experience and skills gained through his varied history brought him to the Blue Ridge to help create wonderful adventures for the Kids in Parks program.
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Jason Urroz

Director, Kids In Parks
Asheville, NC
Jason came to the Foundation in 2008 to assist in running the Kids In Parks program for which he now serves as Project Director. Jason is a natural resource interpreter and educator who loves providing children with meaningful connections to nature through outdoor education programs. Prior to earning a Bachelor of Science degree from Humboldt State University in natural resource interpretation, Jason spent over 11 years working with children in various fields ranging from outdoor education to standard classroom education and physical education.
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Brandon Altemose

Data Specialist, Kids in Parks
Asheville, NC
Brandon came to the Foundation as both the Education and Outreach and Intern and Data Control Specialist for the Kids in Parks program during his final undergraduate semester. He graduated from UNC Asheville with a Bachelor's in Environmental Management and Policy and worked as a Personal Trainer and Fitness Instructor while attending college. Brandon is a lover of the outdoors, fitness, science fiction books, good tea, and his cat, Obsidian.
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Allison Royal

Graphic Design and Outreach Coordinator, Kids in Parks
Asheville, NC
Allison came to the Foundation in 2016 after a small gig in Florida, where she worked in attractions at the Walt Disney World Resort. Before her Florida adventures, she graduated magna cum laude from East Carolina University in 2015 with a Bachelors in Fine Arts, concentrating in Illustration. Allison, a native North Carolinian, was happy to move back to her home state to work with Kids in Parks. Though trading the coast for the mountains was quite the change. However, she has adapted to mountain life in Asheville by hiking with her dog, Hera, and partaking in the weekend brunch scene.
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Jaime Roscoe

Foundation and Corporate Relations Officer
Asheville, NC
A native New Englander, Jaime moved to the area 11 years ago after a camping and hiking trip to Asheville affirmed her desire to live amidst its beautiful mountains. Jaime graduated from the University of New Hampshire with a degree in political science and environmental conservation. During her last semester, she studied sustainability and natural resource stewardship in New Zealand and then spent a year at a Vermont State Park through the AmeriCorps National and Community Service program.
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